Archive for the ‘social networking’ tag
Opening up the big box: Best Buy and social networking
My article about Best Buy’s social-networking efforts is now on newstands in the April 2009 issue of Twin Cities Business magazine.
It was a fascinating story to report. The retailer is using an internal social network called Blue Shirt Nation, as well as Twitter, to radically change the way it interact with its employees and customers.
My interviews with Best Buy employees left me thinking every news organization in the country would benefit from being more like Best Buy. When communicating with readers and sources, be honest and transparent. Be human.
Craigslist meets Facebook on ‘social classifieds’ site
wanted: looking for online classifieds site that helps me connect with my community and avoid anonymous transactions. will pay modest membership fee for premium features. Location: Twin Cities
A local Web start-up is out to prove that it can make a difference by connecting buyers and sellers.
BuyTheChange.com is among a crop of new “social classifieds” services. The sites integrate classified ads with elements of social networking such as user profiles and friend lists.
What makes BuyTheChange.com unique, its founders say, is its hyper-local focus. The site lets users share and browse ads in their own neighborhoods, schools and church congregations.
The website is the product of three entrepreneurs — Josh Becerra, Colin Hirdman and Zack Steven — who grew up together in St. Paul’s St. Anthony Park neighborhood. All three have experience starting and running companies. They reconnected four years ago, and decided to create a business that would do well by doing good. Read the rest of this entry »
