My article about Best Buy’s social-networking efforts is now on newstands in the April 2009 issue of Twin Cities Business magazine.
It was a fascinating story to report. The retailer is using an internal social network called Blue Shirt Nation, as well as Twitter, to radically change the way it interact with its employees and customers.
My interviews with Best Buy employees left me thinking every news organization in the country would benefit from being more like Best Buy. When communicating with readers and sources, be honest and transparent. Be human.